Not Scheduled is a LinkedIn-first growth agency that helps B2B companies and founders lead on social media.
Grow your B2B business with social media
We make LinkedIn and social media the place where your character and expertise do the selling for you.
Forget being "the industry’s best-kept secret" and get the social presence everyone recognizes.
Rather than shout into a social media void, become the center of the industry’s leading conversations.
Trade ignored inboxes for the pre-earned trust that does the selling for you.
Give your marketing team the strategic flex to handle technical depth without burnout.
Ditch "posting for the sake of it" for a social-first growth system that gives the results you’re looking for.
Leave the secrecy behind and lead the conversation before competitors take the spotlight.
The thesis
The power of social media is not in content.
It's in being social.
Most companies think social media is a broadcast channel — a place to push content and hope for engagement. That's not how it works.
The brands winning on social are the ones having real conversations, building genuine communities, and turning those relationships directly into revenue.
That's exactly what we build for you.
From one idea to multiple posts
A repeatable system for social content. We turn a single insight into a full week of posts — without you having to think about it.
Question & Insight
Every great post starts with a real story. We mine your work, your conversations, and your expertise to find the insight worth sharing.
Extract & Script
Raw material becomes structured talking points. We pull out the story arc, the proof, the hook and map it to platform-specific formats.
Refine & Format
We adapt the message to your brand voice, the right length, and the right format, whether that's a carousel, a thread, a Reel, or a newsletter.
Publish & Repurpose
One insight becomes a week of content across multiple channels. We systematise repurposing so nothing goes to waste.
What we offer
STRATEGY
- *Social media audit
- *ICP development
- *Competitive analysis
- *Content pillars & messaging
- *Funnel creation
CONTENT
- *Copywriting
- *Design and graphics
- *Talking-head videos
- *Content repurposing
CONSULTING
- *Executive profile optimization
- *LinkedIn growth sessions
- *Content roadmap development
- *Performance analysis & audits
TRAINING
- *Sales team enablement
- *Employee advocacy programs
- *Personal branding workshops
- *Video content training
Get a quote!
One idea can fuel weeks of content
A conference, a customer story, or a single interview can become an entire content system — mapped across the full buyer journey.
Awareness & behind-the scenes, thought-leadership threads
- Behind-the-scenes
- Industry hot takes
- Trend commentary
How-to content and educational carousels
- Case study posts
- How-to threads
- Educational carousels
Social testimonials that build trust
- Book-a-call posts
- Offer reveals
- Client wins
Content distributed across
Case Studies
RESULTS WE'VE DELIVERED

Monetize brand positioning: How we 10X'd Sellfy's social reach and generated 20 meetings in 30 days
Sellfy
Launching Paynt in the Baltics: 200+ leads in 3 months from a new Instagram account
Paynt
From Twitter to LinkedIn Top Voice: 15 inbound leads and 72K impressions in 3 months
Carol Väljaots
Community-building for Fuckup Nights Riga: Half million views and a thriving year-round community
Fuckup Nights Riga
What people say
Got Questions?
FREQUENTLY ASKED
We help founder-led B2B brands turn their expertise into social media content that builds autohority and brings inbound leads - primarily on LinkedIn. That includes strategy, copywriting, profile optimization, and coaching.
For founder-led B2B brands who need measurable LinkedIn growth — whether that means a steady content flow, more inbound leads, a stronger personal brand, or a team that can create content.
- Social Media Management - LinkedIn Strategy & Consulting - LinkedIn Training & Team Programs
Common topics include positioning & content pillars, writing hooks, storytelling for B2B, post formats, content repurposing, LinkedIn engagement habits, distribution, and creating a sustainable weekly workflow.
Yes. For founders and experts who want to create content themselves, but need clarity, feedback, and a system that makes posting consistent and easier. The ideas are usually there.
Yes. Each workshop is built around your team’s context. We work with founders + marketing teams, sales teams, or subject-matter experts. They can be run as a single session or as a series.
1. Discovery call 2. Collaboration fit chat (scope, goals, timeline) 3. Proposal + offer sent 4. You decide if you want to work together 5. Kickoff call to start the process
We take on a limited number of new clients. If timing aligns, we can usually start within 2 weeks of the discovery call. Workshops and trainings can often be scheduled sooner.
There's no fixed price list. What you pay depends on whether it's done-for-you, training, or coaching, how much volume and collaboration is involved, and how long we work together. After the discovery call you'll get a straightforward proposal with clear deliverables.
LinkedIn Guide to Business Conference Success
The step-by-step playbook for turning business conferences into real leads and lasting relationships — all via LinkedIn.
- How to optimise your LinkedIn profile before any conference
- DM scripts to connect with speakers & attendees in advance
- A post-conference follow-up system that converts connections into clients
LinkedIn Guide to Business Conference Success

Ready to start?
Your next story is already in your work.
Book a free 15-minute strategy call. We'll show you exactly how to turn your social presence into a revenue channel.